Introducing ‘Text Tools’
In order for a website to rank well in search engine results it is crucial that the content is relevant. When Google’s robots analyse a website to determine its ranking, it will look for other related keywords in addition to a single, primary keyword. As a result, it’s vital for a website to contain related keywords. This ensures that keyword research is crucial for businesses and for SEO copywriters who want to drive traffic to a website through quality content and subsequently a high Google ranking. There are many keyword tools on the market but we firmly believe that none is as effective or as useful as ‘text tools’. This revolutionary software is designed to enable users to search for terms that are semantically related to a specific keyword.
‘text tools’ works by using WDF*IDF (Within Document Frequency by Inverse Document Frequency) – an algorithm that determines how relevant your article is for the keywords that you’re optimising. Not only does it demonstrate the weakness of a website’s content in regards to any given keyword but it suggests related keywords that should be included within a text. This allows a user to improve the relevancy for any given keyword that they hope to target. The tool isn’t designed to fool Google, but to suggest topics that the user has not yet covered. Users are not encouraged to stuff the suggested keywords, but to create quality content based around them.
- Simple to use sophisticated software
- Search for terms that are semantically related to a keyword
- Uses the revolutionary WDF*IDF algorithm
- Demonstrates weakness of a website’s content
- Allows user to improve the relevancy of any given keyword
- Suggests topics that a website has not yet covered
How it Works
One of the benefits of using ‘Text Tools’ to search for related keywords is its simplicity. Although the software is sophisticated – it is based on computer science after all – for the user it is easy to use and to understand. In the first instance, you will need to register as a user. You’ll opt for either a standard membership or a premium membership. You’ll pay less for a standard membership but note that you will miss out on key features of the software. Once you are registered, you’ll be invited to submit a new job for semantic analysis. You’ll enter your text’s primary keyword, your country code and your language.
Your job will then be placed in the queue and you’ll receive an email once the analysis is complete. Analysis can take anywhere from a few seconds to a few minutes, depending on how busy the software is at any given time. Keep in mind that should you hold a basic or standard membership you may have to wait a little longer as your job will be queued. Users with a premium membership will be placed in the priority queue and will benefit from a faster analysis completion time. Once you have received your notification email, click on the link and you will be taken to your semantic analysis chart.
- Register – choose basic, standard or premium membership
- Submit a new job for semantic analysis
- Wait for a notification email to signal completion of analysis
- Click the link in the email to take you to the semantic analysis chart
Reading the Chart
The semantic analysis chart shows us the relevant keywords and phrases for the given keyword that are used by various websites (your competitors). The y-axis shows the weight or WDF*IDF value for a given keyword and the x-axis shows the related keywords in descending order. By hovering your cursor over the chart, you’ll see a “tooltip” with the term and the WDF*IDF values for the top 16 SERP results. By left-clicking and dragging your cursor you can zoom into the chart in order to examine more closely a sub-set of results. Should you wish to examine a specific URL, you can click on this URL in the legend – below below the chart. The other data will be greyed out so as to allow you to check a specific URL.
By clicking the ‘compare’ tab – adjacent to the ‘chart’ tab at the top of the page, you have the opportunity to analyse a text in relation to the given keyword. Simply input your text in the box below the chart and click ‘analyse’. Your text will be displayed as a yellow line in the chart. This is a key feature of the software as it allows you to easily measure the relevancy of your text. Currently, only those users who have opted for a standard or advanced membership will benefit from this feature. The third tab – ‘data’ enables users to download a neat table of results in order to feed it into Microsoft Excel or a similar software.
- Chart shows relevant keywords for the given keyword
- y-axis shows the WDF*IDF value for for given keyword
- x-axis shows the related keywords in descending order
- Hover cursor over chart to view “tooltip”
- Zoom into the chart by left-clicking and dragging your cursor
- Examine a specific URL by clicking on this URL in the legend
- Click ‘compare’ tab to analyse a text in relation to the given keyword (only available to users with standard or premium membership)
- Click ‘data’ tab to download table of results
– Submit a new semantic analysis job
– Wait a couple of minutes
– Check your email or check your completed jobs list
-Click on the link to view the chart
-Optimize your content according to the chart